AURA Suare: Maurizio Molini “madewıthItaly® as an opportunıty of desıgn development”
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“madewıthItaly® as an opportunıty of desıgn development”
The crisis of recent years has significantly changed the international scene, substantially reducing the demand of traditional local markets and those international such as Europe and the United States. However, this globalization has opened up new frontiers, sometimes those that are unexpected.
Italian design is worldwide synonymous with excellence, just as the company that generated it has become a model to be observed. The natural attitude of the Italians to relate to the rest of the world represents a concrete opportunity of development for the new markets that globalization has generated.
How to communicate your product to such complex markets with their own cultural diversity, geographical locations, climate, religion, social policies and lifestyles? This question generates an opportunity for innovation.
madewithItaly® aims to be an innovative marketing answer designed for worldwide companies operating in foreign markets.
Maurizio Molini is leading Studio Molini, an architecture firm based in Vicenza, Italy that operates globally, designing buildings, exhibits, events, showrooms, and trade fair stands for various industries and companies, offering also product development, positioning and brand identity consultancies.
Every Studio Molini project entails a point of interaction between architecture, art, and design, which creates an experience—an encounter between art and industry designed to rouse the senses and engage the mind at various levels of comprehension. Architect Molini—whose explorations of art and culture via frequent travels throughout Asia, Africa, and the Americas—build upon his aesthetic foundation of Italian design. He has witnessed the transformation of urban environments in South Africa; contemplated the aesthetic of emptiness in Japan; and observed multiculturalism throughout Brazil and the United States, where Studio Molini has executed numerous projects over the last several years. Since 2011 Molini has been constantly operating also in Istanbul.
Molini received his degree from IUAV (University of Architecture in Venice, Italy).